Howard Shimmel, Senior Advisor

Data, Measurement and Research

Howard is recognized as a trusted industry leader who delivers superior research expertise related to technology adoption, methodology and advertising’s impact on sales.

Howard is President of the Janus Strategy and Insights, LLC research consultancy.  Howard was Chief Research Officer at Turner Broadcasting, where he oversaw all research for multiplatform entertainment, news, kids, and sports brands, as well as corporate analysis and insight-led efforts. 

In partnership with Turner Ad Sales’ Turner Ignite team, Howard oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.  Shimmel also served as Senior Vice President, Ad Sales and Sports Research for Turner. 

 Howard was previously executive Vice President at Nielsen Media & Advertising Analytics, where he was responsible for building out an advanced analytics business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies, and advertisers.

Howard’s industry-rich experience includes leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc.