Michael Strober, Founder & President

Michael is a recognized business leader with more than 25 years of expertise in advertising sales, marketing, product innovation and thought leadership. 

Before forming Topwater, he served as Executive Vice President, Client Strategy & Ad Innovation at Turner Broadcasting, where he launched Turner Ignite, the solutions arm of Turner Ad Sales.   In this role, Strober championed the next generation of portfolio capabilities that combined data and content to deliver new areas of monetization. 

He has been honored with several accolades for his team’s work, including the ANA Genius Award for Audience Analytics, as well as the 2107 TVOT Award for Individual Leadership in Advanced Advertising. 

Michael was a founding member of the OpenAP Board of Directors, a consortium created by Turner, Viacom and FOX to promote the advancement of audience-based media buying. 

A frequent speaker on the future of media and ad innovation, Strober holds an MBA from the Zicklin School of Business at Baruch College and a BA in Economics from the State University of New York at Geneseo.