Terri Gunnell, Senior Advisor

Ad Tech Solutions and Implementation

Terri specializes in monetization technology and data platforms, helping Topwater clients implement automation and yield management solutions across their companies in support of Ad Sales, Operations and Finance.

Prior to joining Topwater, Terri was EVP, Head of Monetization and Data Platforms at WarnerMedia, leading audience and advertising technology and data platform development for all brands, including CNN and HBOMax. She partnered with business and brand leaders, identifying opportunities with the greatest potential to drive audience and advertising growth, and developed roadmaps to achieve specific and measurable goals. She was responsible for linear and digital advertising technologies, ID spine/data warehouse/data management/consumer data platforms, as well as custom-developed and 3rd party applications that provide revenue management, traffic, playlisting, proposal, order and inventory management solutions for all Turner networks as well as HBO, Showtime and HBOMax.

Terri’s teams won an Emmy-award for Crossroad (linear traffic and playlisting platform), industry recognition for ground- breaking optimization solutions within Symphony (Ad Sales suite of tools supporting order to cash process) and Terri was awarded the 2020 Technology Leadership award by Broadcasting + Cable.

Terri graduated from Florida State University with degrees in both Media Communications and English and formally mentors college students and recent graduates through organizations like Big Brothers Big Sisters of America. She is also a founding member of Chief NY, a cross-industry network of executive women leaders.