Developed for a major media client that included development of entirely new portfolio positioning revenue models and monetization recommendations, pricing/packaging, corroborative business cases and implementation plans. Topwater partnered with client’s key sales, marketing and talent management stakeholders to design and conduct internal training, develop compelling messaging, and produce powerful collateral.

Established for a notable content provider. This scope of work was advanced to encompass positioning, strategy and solution formulation for branded content and advanced advertising.

Performed for a private equity firm in the process of acquiring local broadcasting stations. Work comprised a deep assessment of acquisition target platforms and technologies for ad sales, activation and monetization.

Scoped for a leading global media company which aimed to transform its current yield management capabilities into a future-forward program. Created to support their cross-platform, multi-endpoint and dynamic ad and content business, the initiative was designed to help the leadership align on a go-forward plan. Marketplace assessment, best practices, gap analysis and opportunity sizing were featured.

Created for an advanced advertising platform supporting major publishers and advertising clients. Efforts encompassed establishing the long-term data and technology vision, identifying impactful data and technology partners, negotiating partner agreements, and producing product development guidance to integrate data solutions and services within the platform.

Crafted for a television measurement and analytics firm. Scope of work entailed creation and maintenance of materials and generating recommendations for product enhancements, partnerships and thought leadership.

Crafted for a data-driven advertising sales and technology company, in the process of architecting their new business strategy and forward plan. Project entailed detailed review and mapping of all processes; fashioning a staffing program with detailed roles, responsibilities and job descriptions; process overhaul and documentation for all functional areas; and staff training.

Envisioned for a noteworthy media technology organization. Efforts included a comprehensive marketplace assessment, business evaluation, vision and strategy generation, opportunity sizing and P/L modeling to incorporate recommended growth areas.

Offered to a worldwide content provider of top and critically-acclaimed entertainment. Training program entailed audience-based targeting enhancements, shift to addressable, and growing interest in attribution and outcome-based guarantees. Content yielded quantifiable improvement in team knowledge and confidence about selling advanced advertising, based on pre- and post-training surveys.